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a year ago
Democrats have been executing a closely coordinated series of email fundraising campaigns to boost specific candidates, especially incumbent senators. This strategy ensures that fundraising efforts aren’t diluted by heavy competition and helps to reduce the potential for donor fatigue with high sending volume. According to our post-election surveys and focus groups, donors are often overwhelmed by the number and frequency of fundraising solicitations they receive from political campaigns, parti
How candidates are rebranding for 2024
a year ago
U.S. Senate candidates are updating their logos, but they aren't always improvements. Ahead of next year's U.S. Senate races, incumbents and U.S. House members running for a new job are updating their campaign logos. They're not necessarily all upgrades.Republican strategist Eric Wilson called it the "bore-ification" of campaign logos after Pundit Analytics, a political data firm, noticed the trend of bland rebrands in campaign email fundraising. "There's
SVB Failure Unites Democrats and Republicans in Fundraising
a year ago
The collapse of Silicon Valley Bank has united deeply divided lawmakers toward a singular goal: raising money off the news.Members of Congress and presidential candidates have sent dozens of emails hitting up recipients for money and asking them to sign petitions since the Federal Deposit Insurance Corp. took over the troubled lender on March 10. The appeals for campaign cash include attacks on bank bailouts, calls for reform, plus plenty of partisan outrage.
Republicans Are Using China Balloon Drama to Raise Money for 2024
a year ago
Republican politicians are stoking outrage and raising cash over the alleged Chinese spy balloon that crossed the US before it was shot down.In at least 11 emails, congressional campaigns cite the incident as they ask recipients for money, to sign petitions or to take surveys. Some strike Cold War themes as they raise the dangers of Chinese espionage, but most take jabs at President Joe Biden, who on the advice of the military opted to destroy the craft over the ocean three days after a civilian
Debt limit looms as Biden readies State of the Union
a year ago
MORE ON THE DEBT CEILING — Democrats are now using the threat of default — and potential Republican cuts to government programs — as a fundraising tool. Key lawmakers like Senate Majority Leader Chuck Schumer, Senate Banking Chair Sherrod Brown (D-Ohio) and Rep. Alexandria Ocasio-Cortez (D-N.Y.) and have started to load their fundraising emails and advertisements with references to the economic migraine that would come with a default on U.S. debt payments, according to Pundit Analytics data. (h/
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